Fostering Active & Healthy Ageing in Europe: Integrating the Elderly & Harnessing their Economic Potential

The citizens of the EU are increasingly older citizens. In 2015, the birth rate for the EU-28 was slightly lower than in 2005; a rate among the lowest recorded across the G20 members (Eurostat 2018). According to Eurostat 2018 estimates, by 2080, the EU will likely have 63.8 million inhabitants aged 80 years or over. As Europeans live longer, the costs of health and social care will rise substantially to about 9% of EU GDP in 2050. This is a major challenge for many economies. However, this very same demographic trend, if appropriately harnessed, may be a source of outstanding opportunities as forecasts from the UN and Euromonitor suggest that in 2030, seniors will account for around $15 trillion of consumer spending.

The EU is addressing the ageing population problem by developing the “silver economy” concept, a wide array of economy related policy initiatives aimed at improving the quality of life, the inclusion in society and the involvement in economic activity of the ageing population. Its signature European Innovation Partnership on Healthy and Active Ageing (EIP-AHA) has recently started a new cycle of activities (2018-2020) focusing on digital health and care innovation in Europe. Other joint EU and member states initiatives include: The Ambient Assisted Living (AAL) Joint programme to improve the lives of older people at home, Advantage, a Joint Action (JA) launched in January 2017 to adapt local solutions against Frailty in Member States, the Joint Programming Initiative (JPI) More Years, Better Lives to enhance coordination and collaboration between European and national research programmes on demographic change, and a Neurodegenerative Disease Research Joint Programme. The Commission for its part is addressing elderly social inclusion, and the improvement of their life conditions through its Europe 2020 strategy, the Active Ageing Index (AAI) and the Horizon 2020 programme. 

These initiatives have had a positive impact in active ageing, but challenges still remain. As ageing touches on many aspects of work, concerted efforts in areas such as technological development and health care and long-term care cooperation will remain a key aspect in future policy making.

This international symposium will therefore offer delegates with a timely and invaluable opportunity to consider strategies to promote healthy and active ageing and foster the engagement of the elderly in society. Furthermore, it will highlight the latest technological innovations to support independent living of the elderly, and how they can be used to lower the costs associated with ageing whilst simultaneously boosting the economy. Finally, it will explore practical and transferable solutions to dealing with an ageing workforce. 

Delegates will:

  • Review the latest ageing figures and demographic trends in Europe
  • Evaluate the accomplishments of the silver economy as a driver of economic growth
  • Learn about recent developments and EU initiatives on active ageing
  • Identify opportunities that the social services and healthcare sector present for  an active and economically cost-effective care and inclusion of the elderly
  • Develop innovative ideas in the field of age friendly environments and personal health management
  • Reflect on ways of enhancing coordination and collaboration between local and trans-national stakeholders in the promotion of active and healthy ageing

To view our brochure, including the full event programme, click here. 

We would like to advise you that we offer a 20% early registration discount off the standard delegate rates (subject to type of organisation and terms and conditions) for bookings received by the 28th September 2018. Do feel free to circulate this information to relevant colleagues within your organisation. 

In the meantime, to ensure your organisation is represented, please book online or complete and return the attached registration form at your earliest convenience in order to secure your delegate place(s).